Fashion trends are pattern of style design that become popular at particular time they can be seen in clothing, accessories, footwear and even in the way people style their hair or makeup. Trends can be short-lived lasting only a season or they can stick around for years, influence how people dress and express themselves
WHY UNDERSTANDING OF FASHION TREND MATTERS??
It is important for everyone to determined fashion trends especially those are involved in the fashion world for consumers it helps them make informed choices about what to buy and how to style themselves. Instead of just following the crowd they can understand the influences behind the trend and decide what fits their personal style and values.
For industry professionals: like designers, retailers and marketers understanding trends is crucial for business success. Designers can create collection that resonate with current tastes, retailers can stock that are in demand and marketers can stock design campaigns that connect with the audience.
HOW PEOPLE DETERMINE TRENDS IN HISTORY?
In past, what royal families like king, queens and other royalty wore had a big impact on fashion. People looked up to them and wanted to attain their style e.g.; During the Renaissance, the elaborate clothing of the royal courts in Europe set the trend for what was considered to be fashionable.
Celebrities – Over time, movie stars, musicians, and other famous personalities started to set trends and influencing the fashion’ Think of how Audrey Hepburn made the little black dress Breakfast at Tiffany’s! or Madhuri Dixit in Hum Aapke Hain Kaun! sparked a trend for purple saree and traditional Indian wear influenced many fans in India during that era’
Fashion Houses – Renowned fashion houses like Chanel Dior, Versace in west and Ritu Kumar, Tarun, Tahiliani, Manish Malhotra, Sabyasachi in India played a key role in setting trends these are known for their high-end innovative designs and runway shows where they showcased their new collection that shape the direction of fashion.
The Impact of Fashion Designers
Fashion weeks shows hosted in cities like New York, Paris, Milan and London play role in the global fashion scene. Designers unveil their latest collection during these shows setting the tone for upcoming trends in fashion. The exposure generated at these Fashion Weeks influence everything from mainstream fashion trend to high-end couture making them pivotal moments in the fashion calendar.
Influence of Culture & Society: Fashion trends are influenced and determined by what’s happening in society and politics.. When social values or political situations change, fashion often reflects the shift. For example, in 1960s-70s the counter cultural movement promoted peace and love, leading to trends like bell-bottoms, tie-dye shirts and bohemian styles.
Media & Marketing impact – Fashion magazines, blogs and social media showcase new styles and ideas, making them accessible to a wide audience. they help spread and popularize trends. quickly by featuring the latest looks and providing style inspiration. Whereas influencers and celebrities often set trends by wearing new styles and their large following see it and want to adopt the look.
Sustainable and Ethical fashion – is gaining importance due to increasing environmental concerns and a shift towards ethical production practices, the impact of fast fashion on environmental leading to awareness among a section of society for eco-friendly materials and processes. Ethical production including fair labor practices and supply chain transparency.
Economic factors – Economic conditions signify impact fashion trends. During recessions trends might include simpler styles, durable clothing and budget-friendly brands. During 2008 financial crisis the fashion trend leaned for brands like H&M and Uniqlo saw increased popularity as consumer sought affordable, versatile and durable clothing options. In contrast during economic boom of late 1990s and mid 2010s luxury fashion brands like Louis Vuitton, Chanel and Gucci experienced significant growth with consumers eager to spend on high-end designer items.
Understanding how fashion trends are determined gives us insight into the dynamic world of style and design. The trends we see and wear today are shaped by a variety of causes including the innovative ideas of designers as well as the impact of media, technology, and cultural movements. Now, we would love to hear from you! Which rising trends have you observed recently? Do you think social media, fashion shows, or celebrities have a greater influence on you? How do your own preferences align with prevailing patterns? Comment below with your ideas and to join the discussion! Your insight and experiences can help us all better understand the fascinating world of fashion.
I think social media has a greater impact on people regarding fashion